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In
this Case Study:
The Situation
A competitive market where bricks and mortar are turning
to clicks and mortar for survival.
The Client
An institution that offers non-medical solutions for
musculoskeletal pain.
The Problem
How to create an "atypical" online application for a
non-traditional business model.
Where SBSI Comes In
The right company at the right time for the right
price.
The Solution
www.egoscue.com |
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“From web site hosting
to Internet security, and from browser issues to missing
links, SBSI’s staff has always been timely and
responsive to the needs of www.egoscue.com. The staff
also is friendly and willing to take the time to assist
in trouble-shooting issues as they arise.”
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Paul
Schell
Egoscue Online Dept.
The Egoscue Method |
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| For The Egoscue Method,
SBSI helped build an entirely new business
online and integrate it with their existing
offline business processes. |
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The Situation
During the late 90's, online commerce was a new hot
market with great potential. To stay competitive many
companies attempted to take their business online to
engage this new emerging market.
The Client
The Egoscue Method is a Postural Therapy program which
involves a series of stretches and gentle exercises. It
is designed to treat musculoskeletal pain without drugs,
surgery, or manipulation, enabling you to live a pain
free and active life.
The Egoscue Method started as a domestic company, which
expanded into an international one. The Egoscue Method
has clinics in twelve states as well as the United
Kingdom, Mexico and Norway. In the original business
model, The Egoscue Method preferred clients visit its
brick and mortar clinics to perform Menus -- a variety
of exercises to alleviate various pains they have
acquired.
The Problem
At the onset of the online store front craze, The
Egoscue Method thought that an online application would
provide added convenience to their existing clients and
enable The Egoscue Method to reach a broader audience.
But how do you transform a clinic-based business model
and sell exercise Menus online?
Where SBSI Comes In
The Egoscue Method realized early on that converting
their unique business to an online product would be no
easy task. Additionally, The Egoscue Method wanted to
start small with a scalable solution to see if the
online model made sense before expanding to a full fledged product. Starting small at
the time (Dot.com craze) was not a concept that other IT
companies would entertain. When SBSI answered the RFQ,
not only did SBSI come in with a lower bid than the
competition, but also with an experienced team of
business analysts that immediately suggested ideas to
help convert the clinic business to one online.
The Solution
With the expertise of SBSI’s programming team, coupled
with The Egoscue Methods vision, a solution was on the
horizon. This solution employed both SBSI’s (a) Business
Automation unit and SBSI’s (b) Managed Services unit.
With an online community in the making, now The Egoscue
Method is free to worry about their clients instead of
an electronic headache.
(a) Business Automation: SBSI created a program
capable of not only providing access to The Egoscue
Method's staff and services, but also able to
train potential employees. This application consists of:
a relational SQL Database, complex business
requirements, n-Tier DNA compliant Architecture/Design,
detailed reports, online store with real-time credit
card processing, multi-level personalized membership,
dynamic content and content management/WYSIWYG content
editor.
(b) Managed Services: SBSI’s Managed Services
unit built a scalable, load balanced, server farm for
the initial product. SBSI then went on to deploy
additional server per the client's request for various
other requirements. The server farm includes front end
edge web servers, and backend relational database
servers, user management and backup servers, along with
mail servers. Additionally, the Managed Services unit
handles the 24/7/365 environment allowing The Egoscue Method to focus on their business.
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